Noventa di Piave
Noventa di Piave, in the province of Venice, is today known chiefly for the Designer Outlet Noventa di Piave, one of the largest o...
Updated 13 July 2026
The story
The story of Noventa di Piave
The Designer Outlet Noventa di Piave
The Designer Outlet Noventa di Piave, run by the McArthurGlen group, is the main reason most visitors come to town. With dozens of Italian and international brand boutiques at discounted prices, the centre draws coach loads of tourists especially from Venice, about thirty kilometres away, and runs direct connections designed specifically for travellers staying in the lagoon. It is a very different model of tourism from the area's historic villages: a typical day here is built around shopping, mall-style dining and ample parking, with no pretence of period atmosphere, but with an organisational efficiency that makes it a fixed stop for anyone treating outlet shopping as a travel activity.
The Piave River and the Bassa Piave Countryside
Beyond the shopping centre, the municipal territory is crossed by the Piave, one of Veneto's most important rivers, along a stretch of plain known as the Bassa Piave: cultivated fields, drainage canals and riverbanks well suited to walks and cycling routes away from traffic. It is a simple farming landscape, without major scenic highlights, but capable of offering quiet moments to those seeking a counterpoint to the outlet's bustle. The river's proximity also carries strong identity value for local residents, tied both to agriculture and to the historical memory of the 20th century.
The Piave and the Memory of the Great War
During the First World War, after the defeat at Caporetto in 1917, the Piave river became the defensive line on which the Italian army halted the Austro-Hungarian advance, in an area that included Noventa's territory. The episode entered national collective memory through the song 'La leggenda del Piave', and several places in the Bassa Piave preserve memorial markers and remembrance trails dedicated to those events. Noventa itself has no major dedicated museum, but those interested in 20th-century history can work a stop here into a broader itinerary of Great War sites along the lower course of the river.
A Farming Town with a Commercial Centre of Gravity
It should be said with balance: by population and tradition, Noventa di Piave remains a small farming town, but its economic centre of gravity and its outward image are now defined by the outlet. The town centre is simple, with no major monuments to speak of, and is not built for an extended stay so much as a functional stop within a wider itinerary between Venice, the Jesolo coastline and the Veneto countryside. Those seeking rural authenticity will find it more easily in the surrounding farming hamlets than in the central core, which is now strongly oriented toward the outlet's tourist flows.
Experiences Not to Miss
- Spend a day shopping at the Designer Outlet Noventa di Piave
- Cycle along the banks of the Piave river
- Look for Great War memorials scattered across the Bassa Piave
- Take a break in the farmland among canals and cultivated fields
- Combine the visit with a trip to Venice or Jesolo
- Sample typical farm produce from the Venetian plain
To see
What to see in Noventa di Piave
Routes · Trovido Route
Routes in Noventa di Piave
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